Personal brand · headhunter
JMichalak.pl
An insurance-industry headhunter and her #ProcesNieCud motto. The site builds managers’ trust before anyone picks up the phone.
- Branża
- Personal brand · headhunter
- Zakres prac
- Visual design, custom WordPress theme, blog, testimonials section
- Czas realizacji
- 3 weeks
- Technologia
- WordPress, autorski motyw
- Rok
- 2026
Blog
she publishes posts herself
Testimonials
linked to LinkedIn
3 paths
managers, agents, training
∞
panel access with no middleman
The client
Asia Michalak recruits managers and agents in the insurance industry and trains sales leaders. Her approach: good recruitment is a process, not luck.
The challenge
In recruitment, people buy the person, not the service. The site had to present Asia and her approach, speak to three audiences and let her publish expert content regularly.
What I did
- A personal, calm design with plenty of photos and numbered sections.
- Three paths: manager recruitment, agent recruitment and leadership training.
- Testimonials linked to LinkedIn.
- A blog with a simple panel she runs herself.
The result
Asia has a site she can send instead of a long introduction, and a blog she grows on her own, with full access and no middleman.
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